Some technologies are hidden. Internal to the design of the club. With the Cleveland Frontline putters the support to aim is clear and obvious. That doesn’t mean there isn’t hidden technology. Weight-forward expands the hitting area and keeps the Putter square, even on off-centre strikes.
For those who want a short game without chunks, skulls, and thinned shots, wedges designed with a lower centre of gravity and a broader hitting zone will create real improvements in results. The Cleveland ZipCore wedge might be a solution that creates better results and more confidence in your short game.
The technology in the face design and internal weighting of irons helps you hit golf shots that are straighter, but just as importantly travel a more consistent distance. The Srixon ZX4 irons have a ‘mainframe’ face that maximises ball speeds across the face. What difference would that make to your game?
Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? Would a Driver that helps you square the club face at impact make a difference to your game? The Srixon ZX5 might deliver you both.
The new XXIO 12 Ladies’ Driver and Fairway are designed specifically for a woman’s golf swing, making it easier to generate faster clubhead speed and distance.
Golfers with moderate swing speeds should also be able to enjoy longer, straighter shots off the tee and on approach. That’s where the new XXIO 12 Driver and Fairway come in.
Pulling driver on the tee box should be an thrilling, joyful experience. Free yourself up and go big. Carry those fairway bunkers and have more fun with the new Cleveland Launcher XL Driver.
Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology in the face and head to deliver ball flight and distance
The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple way of making sinking more putts part of that performance.
The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and distance to your swing. Combining the new Flash Face with the Jailbreak Technology, this will make for one of the most innovative and technologically advanced drivers in Callaway’s history.
For the second consecutive year, Srixon has been awarded MyGolfSpy’s Most Wanted Game Improvement Iron.
Building upon the success of the Z 565 Irons, Srixon’s Z 585 Irons took home this designation from MyGolfSpy, ranking higher than most other brands. The Z 585 Irons offer a great option for players wanting more distance and forgiveness with the exceptional look and feel of a compact players iron. With this validation in back-to-back years, Srixon irons continue to be one of the best performing irons in the market.
We think the Cleveland Golf RTX4 Wedges offer our better wedge players a step up in spin, control, playability, versatility, and the management of distance. Here’s why.
So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awful lot more than any other brand. But, there’s one more thing those winners have in common that should interest everyone of our golfers.
The amateur golfer loses more shots on a green from poor control of distance. That’s especially the case now that alignment aids on Putters have become so good. Here’s a drill to help with your speed control.
Your short game control requires you to be able to create high levels of greenside spin. Let’s see how much spin we can add in 5 minutes. Learn how, and book your spot.
Callaway Iron face technology improves your shot making consistency. So does learning to create center contact. Here’s a simple practice drill to help.
A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue can help you break out too! Now in store, book a fitting today.
Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nearly 4 years. Go Rogue and break through your own barriers. Now in store!
The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like to see a higher ball flight with some added distance, then what’s on the inside of these clubs is going to interest you.
The addition of the M3 and M4 Irons to the total TaylorMade Iron range, results in a complete and hugely innovative set of approach shot choices for our golfers.
Most golfers are looking for equipment that will make the game a little easier, allowing them to experience the real joy of a good golf shot more often.
The Rogue Irons from Callaway are actually the evolution of technology that has been committed to making good, consistent, ball striking easier to achieve.
The new TaylorMade M3 Irons might not be compact enough for the purist, but I challenge any of you to experience the impact on your ball striking, especially measured by how straight you become.
Many of our golfers will benefit not just from the Twist Face Innovation in the TaylorMade M-series Drivers, but also from the slice fighting D-Type optics.
Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to the practice ground to try out some shot shaping. It’s a lot of fun.
If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hocknell. Rogue is really fast. Faster than Epic. That’s unbelievable.
They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot performance. The Callaway Golf Rogue Drivers have arrived.
Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may well change your game. The new graphene-infused Chrome Soft.
Watching a product release on Callaway Talks is always great fun. It’s the serious business of better golf delivered with some smiles and laughs. The Callaway Rogue metal woods are launched. Watch, and then come and chat with us about your game.
Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more for you from jailbreak technology. As excited as us? Come and see us.
Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue Drivers. They’ve also added a new head design. Watch the video and then come and see us.
For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and sound at impact. How was that delivered? A secret sauce.
Great value, great technology, great results for the regular golfer looking for a powerful combination of distance and forgiveness. Delivered without any compromise using nanotechnology.
If you’re looking for a technology to change your short game, to increase your competitive edge, then these Callaway Mack Daddy 4 Wedges are more than just good looks.
Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic performance and distance in an ultra-premium lightweight package.
To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highest level we’ve ever achieved. It had to provide the absolute best combination of ball speed, distance, forgiveness, accuracy, control and feel. And to go beyond that standard, we had to be extremely meticulous, creative and committed to carefully crafting each material.
Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look at the unique technologies found inside the GBB Epic drivers.
If you’re a good, better, or even top-class ball striker, there are different technology solutions from Callaway Golf which will offer you subtle but different and important benefits. Add a fitting, and you’ll enjoy the best feeling in golf.
Our excitement has been generated not by the technology, but rather by the initial results for golfers looking for straighter, longer, ball flight from the tee.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. TaylorMade Fairways are packed with speed and forgiveness innovation.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. Callaway have different solutions for different golfers.
The best ball strikers want control over ball flight along with great feel and feedback. The Callaway Apex MB irons add consistency in spin, especially out of light rough, with smart grooves.
Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaway have added consistency and some forgiveness to the Callaway X Forged irons.
TaylorMade P·770 Irons are forged beauties that we think we bring material improvements in ball striking consistency to our solid, good, and even better ball strikers.
Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 selling Fairway Wood in the US this year (as per Golf Datatech)
In an age where hype seems to get ahead of substance or real performance, we think we have an exciting equipment release from Cleveland that will deliver simple, better golf.
The new TOUR360 features innovative design improvements to give golfers the comfort they expect from adidas' BOOST™ technology coupled with the traction and stability they need to perform at their best. An elevated design aesthetic also provides a premium, polished look.
If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored. Watch Dustin Johnson hit his play-off tee shot in the Northern Trust. Then look at 3 pictures that tell a huge story.
If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of the fairway”, then with the TaylorMade M family of Drivers we have so many options
We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use the most. We have the answers, you just need to get in touch!
With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The amazing adjustability in this Driver allowed him to hit over 70% of Fairways off the Tee. That adjustability matters to you too.
Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different planet? Three things you can all do to get closer to their performance.
The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question is how much performance will either add to your game? Who benefits? Where?
A great video that will leave you excited about how the Titleist 917 Drivers can change you game. And excited about playing golf in Wyoming. Spectacular.
There’s one piece of equipment directly involved in every single shot you make on the course – your golf ball. Longer off the tee. Learn how the new Srixon Z-Star and Z-Star XV will add more distance off the tee and more spin around the green. Start your journey to better.
You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and quality. So I guess we shouldn’t have expected Callaway to stand still. There are three really important “firsts” in the new EPIC irons. Here is our take:
Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with the turf. Poor contact has a big impact on distance performance. VT sole design changes that.
Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer with a load of “firsts”; and the second a Player’s iron with Callaway performance technology in a compact head.
The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity even closer to the face. That also has the added plus of improving feel.
TaylorMade Golf Company announced today that four-time major champion and two-time PGA TOUR Player of the Year, Rory McIlroy, has chosen to sign a long-term agreement with TaylorMade after testing with nearly every major club manufacturer
Using technology to make it easier to hit better approach shots adds so much enjoyment to every round of golf. Come and see how much better your ball striking could be.
In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovation. You’ll notice an improvement in consistency and ball flight.
The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball striking ability who wants to improve consistency, add some distance, and make mid and longer irons easier to use.
A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lots of it all, but the Callaway Bertha OS irons are also great looking clubs.
The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strike their Putts off-center with a face that isn’t square.
He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than EPIC year. Let’s take a look at the driver that’s contributed to it all.
An in-depth look at the difference between the 2016 and 2017 M2 irons, where a lower CG, thinner top line, geocoustic technology, and face slots have been introduced for better sound and feel.
Let’s introduce you to the Titleist Pro V1 and Pro V1x. A good place to start is our explanation of the difference between the two as you’ll experience it.
Congrats to TaylorMade Golf staff professional Sergio Garcia, who gained the lead with an opening round of 65 and never looked back. He played a bag filled with 2017 TaylorMade equipment, among them the new M2 driver.
Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win the tournament. He used a Srixon Z-STAR XV golf ball to get there.
If you’re the best golfer, or just a regular golfer getting it around with a social group, great big distance gains are useful, great fun and inspiring.
A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big Bertha (GBB) Epic.
In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon has taken the spin and flight performance of their new Z-STAR and Z-STAR XV golf balls to new heights.
The fresh, new geometry and reimagined multi-material construction not only means more forgiveness and distance, it has also given us more room to fit you for your ideal ball flight.
Big changes to the sole and face of the new TaylorMade M1 and M2 fairways have resulted in a larger hitting zone, more forgiveness and higher ball speeds.
Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Challenge this weekend, making it four wins from his last five starts! And he’s used Cleveland wedges to help him achieve this.
Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of the Year for 2016. Have a look at the Driver that’s helped him achieve what he says has been the best year of his career, the Callaway Golf XR 16.
Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day of the World Golf Championships-HSBC Champions, shooting a 6-under par 66 to win the tournament by 7 shots.
Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. That innovation translates into a material performance improvement.
If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple of interesting CG points that especially mid and higher handicappers will be interested in.
The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to make ball striking easier. How have Callaway Golf combined the X-14 shape and concepts with modern innovation to improve performance further?
Although they’re both really long off the tee while also offering plenty of spin and feel around the greens, there’s one thing that separates these two golf balls.
We all want added distance off the tee and more spin around the green. The new TaylorMade TP and TPX golf balls offer that, but they also take swing type and club-specific spin into consideration.
The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’t ought to check out the statistics and then prove the impact themselves.
Getting the right results from the top of your bag will probably require the integration of the right hybrid / rescue design into your set. How do the two TaylorMade M Rescues work for you?
In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in another dimension. I think we’ll christen it the “Callaway Dimension”.
It used to be workability or forgiveness. Not anymore. In a more compact head shape with an adjustable CoG location, together with an adjustable face angle, lie and loft, the Srixon Z745, offers a club you can swing harder with confidence.
If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiven more often by your Driver, then you’ll like the way the technology works in the Srixon Z545 Driver. It’s 35% more forgiving.
The TaylorMade M2 will make a big difference to many of our golfers, especially those losing yardage. In fact, anyone who would benefit from more consistency and / or a higher tee shot flight ought to speak to us.
You can shave shots off your score by having a more effective putting game, and part of achieving this is using a Putter that compliments your strengths and weaknesses.
There are so many bounce and grind options available to fit to your game. There’s so many different head designs and models. Let’s start to clear that up.
If you’re a good ball striker who would benefit from more consistency along with a little more distance, and you’re interested in owning a beautiful forged Iron,
We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illusion that helps your ball striking, especially on the shorter, greenside shots.
If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the Putter confuses your brain. The Cleveland TFi 2135 Putter solves that problem.
Srixon burst onto the scene with the 2-piece AD333 and Soft Feel to dominate our 2-piece ball sales. The Srixon Z-STAR balls have chalked up no-compromise Tour wins all over the world, especially amongst the South Africans. And now there’s a new breakthrough golf ball: the Srixon UltiSoft.
Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Classic, but it was a ‘Sub Zero’ Driver. What on earth is a Sub Zero Driver and which of our golfers might gain the benefits?
The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features in this club design that we think will be a big winner for our golfers, especially those who suffer from inconsistency.
Improving your golf performance doesn’t start with equipment, it starts with your swing. That’s why we stock Titleist. So many options. So many solutions.
The Nike Precision Stripe Pique Women’s Golf Polo has a classic style with modern fabric that keeps you more ventilated and comfortable while ensuring full range of motion.
Its Tour preferred profile houses an Iron that’s not only longer and more forgiving, but offers the feel and workability better players will appreciate too.
Designed to make it easier to get the ball up and flying longer more consistently. Great for golfers who struggle to get the ball on their ideal trajectory more often than not.
The Mizuno JPX 850 Irons have a Power Frame that allows ball speed to be increased across a much wider area of the face. It’s also the secret to feel and distance existing in the same place.
Hitting approach shots on a regular distance or at least across no more than a 10-yard range will make golf from the fairway much more rewarding. Can technology take you closer to your target?
The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins more around the green and goes further off the tee. How did they do that?
We think there’s lots to like about this new equipment range. Irons that have more face flex than a metalwood delivering feel and fast in the same place. A Driver with over 400 different fitting options. And Fairway Woods and Hybrids offering protected ball speed and launch above and below the sweet spot.
Mizuno have evolved their Fast Track technology over the last 10 years. The result is more precise adjustability without burdening the performance of the Mizuno JPX 850 Driver.
In the search for more distance, more often, we now get more and more interested in your launch angle and spin rate, especially as the hitting zones get bigger and bigger. There are 400 different configurations of the Mizuno JPX 850 Driver. That’s a lot of distance options.
The challenge for a Fairway Wood designer is not just making it easier to strike the ball solidly, creating faster ball speeds, it’s accommodating ball strikes higher and lower on the face. How did Mizuno accomplish that with the JPX 850 Fairway?
For the regular golfer in search of a little more length, but especially consistency on approach shots, we think there’s a lot to like in the innovation behind the Mizuno JPX 850.
Launching the ball higher while managing spin rates for huge distance gains was the design goal for Nike’s new Vapor Fly Drivers, and boy, did they achieve it!
Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose some spin on tee shots without compromising performance anywhere else in the bag. Next time you get the chance, talk to us about the Callaway Chrome Soft or try one and judge for yourself.
Nike’s latest edition of their RZN golf ball is softer without compromising speed and distance, in fact distance has been increased too! How did they get this right?
A Shock Wave sole to allow an accordion-type effect at impact must surely increase ball speed. But if you’re playing with the sole, how do make sure the CoG is where it’s needed?
Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem like an advertising phrase, but it's what we all want.
The Mizuno JPX 850 Hybrids come with both Shock Wave sole and Waffle Crown technology, but more importantly, they allow the better player to integrate them into the top of their bag.
Improving distance and trajectory control while creating varying amounts of spin for different types of short game shots was the design goal for Titleist’s new Vokey SM6 Wedges, and they certainly succeeded!
We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on distance. They’re easy to integrate into your Iron set.
The improvements in performance for you are so great that we might forget the reason TaylorMade invented the Rescue, which would be a pity because there’s no need to struggle with Iron play.
The 2016 Titleist NXT Tour & Tour S will provide greenside control with long club performance. Make your choice based on preference for feel and launch conditions.
The 2016 Titleist Velocity golf ball is made with materials and manufactured with a precision that allows distance to be engineered into a golf ball without losing the unique Titleist feel.
Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell tell you how Callaway have achieved that with the new XR OS Irons and Hybrids.
The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing designer is obvious.So how do they make the new XR16 Driver face aerodynamic?
We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that needs speed. So how do you have forgiveness and fast?
It’s always great when something this obvious, that’s been overlooked for so long, is revealed along with a solution to a real problem that golfers have: aim and alignment.
Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up perfectly in a Driver that launches off more and more of the face. The Callaway XR16 Driver targets club head speed and ball speed. Our target is you going further down the fairway more often.
It doesn’t matter how powerful your swing is, or how skilled you are, every golfer benefits from a softer cover around the green. It means more stopping power, more control. A better short game.
The most advanced, solid feeling and forgiving Tour played irons Titleist have ever made. An innovative co-forged construction with high density tungsten low and on the perimeter increases moment of inertia for speed on off-centre hits.
Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf Wedge Analyzer allows us to fit you with the perfect Wedge set for your game.
There are different Nike Engage Wedge options to offer the right grind for any situation, so come in for a fitting and get the right technology and right specification for your game.
We think a Hybrid is an “opportunity” club(s) that almost all golfers should use to replace long and even mid Irons. They’re easier to use, deliver far more consistency, and create so many more opportunities for both recovery and attack. The Srixon Z355 Hybrid has reaffirmed the purpose of a Hybrid, ease of use, and strengthened those attributes.
Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a difficult club to use. The Srixon Z355 Fairway is an example of technology and design making it easier to play better golf.
Nike offers a range of Vapor Irons for progressive skill levels, offering enhanced ball speed, flight and and feel at contact. Which Vapor Iron is best for you?
When did Fairway Woods become so easy to use? If you haven’t upgraded your Fairway Woods in the last couple of years then there’s a world of enjoyment to discover.
The Nike Vapor Pro Irons provide ultimate workability and control and feels great, when you center it. This club is for the more skilled golfers out there.
For the right golfer, there will be benefits in consistency especially with these clubs. That will mean better approach shots with more greens hit, and more flags attacked.