Let's find out
What if design meant you finished closer? How much less stress on the green would that mean?
The ‘spring within a spring’. Srixon has another innovation to make your second shot easier. The ZX Mk II Drivers.
He’s looking to buy results. Why wouldn’t you want to buy the results? They could be priceless.
Some technologies are hidden. Internal to the design of the club. With the Cleveland Frontline putters the support to aim is clear and obvious. That doesn’t mean there isn’t hidden technology. Weight-forward expands the hitting area and keeps the Putter square, even on off-centre strikes.
For those who want a short game without chunks, skulls, and thinned shots, wedges designed with a lower centre of gravity and a broader hitting zone will create real improvements in results. The Cleveland ZipCore wedge might be a solution that creates better results and more confidence in your short game.
The technology in the face design and internal weighting of irons helps you hit golf shots that are straighter, but just as importantly travel a more consistent distance. The Srixon ZX4 irons have a ‘mainframe’ face that maximises ball speeds across the face. What difference would that make to your game?
Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? Would a Driver that helps you square the club face at impact make a difference to your game? The Srixon ZX5 might deliver you both.
Srixon’s new Z-STAR DIVIDE golf ball gives you a completely new way to see your game.
Each of the three new Srixon Z-STAR Golf Balls has something to offer, we just need to find out which one is the best fit for your game.
The new Srixon Z-STAR DIAMOND gives you the most iron spin of any of the new Z-STAR Golf Balls.
The new Srixon Z-STAR XV unlocks more driver speed and distance than ever before.
The new Srixon Z-STAR has more spin and better feel than ever before, helping you stop it closer from around the green.
We’ve all come to expect added spin from the latest wedges, but Cleveland has taken things a step further with their new RTX 6 ZipCore Wedges.
Make wedge play a breeze with the right combination of grinds for you. The new Cleveland RTX 6 ZipCore Wedges.
Added spin when you least expect it, but need it most. The new Cleveland RTX 6 ZipCore Wedges.
Added spin when you least expect it, but need it most. The new Cleveland RTX 6 ZipCore Wedges.
We can’t prevent wet course conditions, but with Cleveland’s new RTX 6 ZipCore Wedges, we can prevent the loss of spin that wet conditions cause.
When your journey from tee to scoring zone is shorter, your golf experience becomes easier and more enjoyable.
Every golf shot during a round is important, but your drive sets the tone.
So you want the best feel you can get at impact without compromising on distance and accuracy? Then you should try the new Srixon Soft Feel Golf Ball.
We can get you into the scoring zone in fewer shots, more often.
Let’s make splitting the fairway a more regular experience for you.
It’s possible to enjoy both forgiveness and workability in a single iron set with the progressive design of the new Srixon ZX Mk II Irons.
All the distance- and power-producing magic happens at impact with Srixon’s new ZX Mk II Metalwoods.
Milled performance without the milled price tag. The new Cleveland HB Soft Milled Putter is here.
With the new Cleveland CBX ZipCore, we can close the gap between your wedges for more short-game joy.
Find out how extra grooves means more spin and control with the new Cleveland CBX ZipCore.
What if it is the tools that should be blamed?
Come up clutch in all turf conditions with the new Cleveland CBX ZipCore Wedges.
The new Cleveland CBX ZipCore Wedges are familiar and forgiving.
Some challenges for your fuller wedge shots?
Looks and brains?
How to swing faster, create more ball speed, and be more accurate?
Can we meet your different challenges?
It’s now easier to get the ball up and find your target thanks to the new Srixon ZX4.
The new XXIO 12 Ladies’ Driver and Fairway are designed specifically for a woman’s golf swing, making it easier to generate faster clubhead speed and distance.
It’s possible to swing easy while also hitting longer and straighter drives. Experience this with the new XXIO X Driver.
Swing speed is not the only thing that determines distance. The new Srixon Q-STAR Tour 4 is proof.
Golfers with moderate swing speeds should also be able to enjoy longer, straighter shots off the tee and on approach. That’s where the new XXIO 12 Driver and Fairway come in.
Make those longer, tricky shots a lot easier with the new Cleveland Launcher XL HALO Fairways.
Pulling driver on the tee box should be an thrilling, joyful experience. Free yourself up and go big. Carry those fairway bunkers and have more fun with the new Cleveland Launcher XL Driver.
The tenth generation Srixon AD333 gives you even better flight with low-lofted clubs thanks to a lower compression than ever before.
If you have a higher swing speed, you’ll love the distance and control that the new Srixon Z-STAR XV offers.
Speed and distance off the tee. Spin and control around the green. The new Srixon Z-STAR is a golf ball that does it all.
Speed and distance off the tee. Spin and control around the green. The new Srixon Z-STAR is a golf ball that does it all.
When your journey from tee to the scoring zone is shorter, your golf experience becomes easier and better.
Every golf shot during a round is important, but your drive sets the tone.
We can get you into that scoring zone with fewer shots, more often.
Let’s make splitting the fairway a more regular experience for you.
The Cleveland CBX2 is one wedge weapon for your bag. There are three more.
When it comes to golf balls, there’s only one person to listen to.
There are several innovations in the Cleveland CBX2 wedge that almost all golfers would benefit from.
While Tour Professionals might generate rocket-speed, most of us know that a good thing takes time.
There are different dimensions of accuracy on fuller wedge shots. Too many ignore an important dimension.
Some of the observations about the Srixon Z-Star golf balls make you laugh.
There are some who say that modern golf balls like the Srixon Z-Star range are too fast, too straight. Have you heard that criticism on a tee-box?
When we’re looking at wedges for a golfer, we always like to see the design of their irons. How important is forgiveness to their game.
For so long the improvements in technology have been aimed at the game improvement golfer. Now the better golfer wins.
However much great technology you’re about to buy, have you invested in what’s needed to translate that into more putts that drop.
Making it as easy as possible to exit the bunker in one shot.
The new Cleveland Smart Sole 4 Sand Wedge.
You don’t need to swing faster to go further. The new Q-STAR Tour golf ball.
Wedge play doesn’t have to be complicated.
The new Cleveland Smart Sole 4 Wedges.
What if one golf ball beat its competitors and many more expensive balls in every category in an independent test.
This is a great innovation in design that can change the game for every golfer.
The Callaway Big Bertha has a truly unique design that provides a breakthrough performance leap for most golfers.
Introducing the Callaway Apex 19 Forged Iron. Our good ball strikers will enjoy the feel, distance and consistency they gain on approach shots.
The new Callaway Apex 19 Forged Irons bring great technology to a premium forged iron. The result is startling especially in mid and long irons.
There’s a lot of excitement about the 6th generation Srixon Z-STAR Golf Ball. There’s a lot of “new” and a lot of “different” in this golf ball.
Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology in the face and head to deliver ball flight and distance
Watch as someone takes on a 230 yard par 3 with a new Big Bertha #7 iron instead of their normal hybrid. Unbelievable.
The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple way of making sinking more putts part of that performance.
The 6th generation Srixon Z-STAR Golf Ball might be the biggest leap forward we’ve seen in golf ball technology because it has improved everywhere.
How would you like to see what the largest supercomputer could do for your golf game?
With the new EPIC Flash Driver, Callaway has brought the possibility of artificial intelligence to your golf game.
The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and distance to your swing. Combining the new Flash Face with the Jailbreak Technology, this will make for one of the most innovative and technologically advanced drivers in Callaway’s history.
Generate effortless power and lightning fast ball speed to maximize your distance, using the most innovative and advanced technology in golf.
The GAPR LOW, MID and HIGH are a great example of how technology is making the game easier for us.
Should you play premium or take advantage of incredible 2-pce golf ball technology? Here’s an independent view.
Two Callaway Golf Balls that are real category leaders. Which is best for you?
For the second consecutive year, Srixon has been awarded MyGolfSpy’s Most Wanted Game Improvement Iron.

Building upon the success of the Z 565 Irons, Srixon’s Z 585 Irons took home this designation from MyGolfSpy, ranking higher than most other brands. The Z 585 Irons offer a great option for players wanting more distance and forgiveness with the exceptional look and feel of a compact players iron. With this validation in back-to-back years, Srixon irons continue to be one of the best performing irons in the market.
The new Titleist TS Fairway metals will be game-changers for many of our golfers.
TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.
From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority.
We think the Cleveland Golf RTX4 Wedges offer our better wedge players a step up in spin, control, playability, versatility, and the management of distance. Here’s why.
The enhancements in the Feel Balancing Technology in the Cleveland RTX4 Wedges improves distance control.
The new Cleveland Golf RTX4 and your spin and control.
The new Cleveland Golf RTX4 and your spin and control.
Rocket science and approach shots. They both need faster, higher, longer. The Callaway launch pad!
Is technology innovation, and its impact on your game, all hype?
The first of several Callaway examples.
Your Putter is a precision tool that you need to use to exercise control over the ball direction and speed. So swingweight matters.
Two golfers with exactly the same dimensions and setup, could require a different length Putter depending on.
Watch as Hank Haney explains why setting up using the Odyssey Red Ball helps you make more putts.
Hank Haney explains how a very simple design addition can give the regular golfer a Tour Pro’s setup on the greens.
We’ve never seen a Putter with more setup and alignment assistance for the golfer. To view our opinion of the Odyssey Red Ball Putter, click here.
Shooting the lights out requires a great putting round. And that requires something very simple.
In this video, you’ll see how the Odyssey Red Ball Putter’s unique visual aid sets you up to hit your putts down your target line. Better alignment.
When we’re finding you your Putter partner for life, we know that looks matter.
If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be perfect.
Callaway have supercharged the revolutionary ball speed technology that made EPIC the #1 Driver in 2017, and put it in all their metalwoods.
So the Callaway Rogue X is the complete distance package. Let’s see how it did in a LONG-DRIVE competition.
Over 4,000 golfers tested the Callaway Chrome Soft golf ball. Five yards on every tee shot is a big improvement.
So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awful lot more than any other brand. But, there’s one more thing those winners have in common that should interest everyone of our golfers.
5 ways the new Odyssey EXO Putters gives you that opportunity.
Which golfer are you? Decide which benefit is most important to you, and then watch the video.
Whatever your ball striking skill there are three Rogue technologies that deliver more performance and feel, on the money more often.
Better roll means a Putt is more likely to stay on line. Odyssey have found a way to improve roll at the same time as improving feel and feedback.
The amateur golfer loses more shots on a green from poor control of distance. That’s especially the case now that alignment aids on Putters have become so good. Here’s a drill to help with your speed control.
If you rotate the Putter through the stroke, then you need some toe-hang. But you also want aim, roll and forgiveness.
It is absurd how forgiving across the face the Cleveland Launcher HB is.
Callaway Rogue Drivers have 3 technologies that drive you further more often.
The Callaway Rogue X Irons have stronger than ever lofts. Is that good or bad for your golf game?
Callaway Rogue X Irons are designed to be longer and more consistent in every way.
Who benefits from which design innovation in the Cleveland Wedges? Great videos showing how you make magic.
For any experience you want from a golf ball, we have an option from Callaway. Read our advice on each.
A softer feel, but measurably longer than other golf balls. If that will improve your experience,
Your short game control requires you to be able to create high levels of greenside spin. Let’s see how much spin we can add in 5 minutes. Learn how, and book your spot.
Epic and Rogue Fairways are so much easier to use. Make them easier still by practicing this simple drill.
Callaway Iron face technology improves your shot making consistency. So does learning to create center contact. Here’s a simple practice drill to help.
A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue can help you break out too! Now in store, book a fitting today.
Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nearly 4 years. Go Rogue and break through your own barriers. Now in store!
Book 15 minutes with us and we'll have a 'face-off'. Bring your driver. Only, you’re going Rogue.
The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like to see a higher ball flight with some added distance, then what’s on the inside of these clubs is going to interest you.
The addition of the M3 and M4 Irons to the total TaylorMade Iron range, results in a complete and hugely innovative set of approach shot choices for our golfers.
Most golfers are looking for equipment that will make the game a little easier, allowing them to experience the real joy of a good golf shot more often.
The Rogue Irons from Callaway are actually the evolution of technology that has been committed to making good, consistent, ball striking easier to achieve.
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Puting a new spin on your Putting to help you roll with the good times on the green.
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The impact of Graphene on the Callaway Chrome Soft and Chrome Soft X explained in a video ‘white paper’.
The second in a series looking at what should be important to you in your golf ball.
We’ve simplified the analysis of this golf ball into the big differences we think the unique use of graphene makes.
One manufacturer told you that everything wasn’t available. But that’s not true anymore.
This is the first in a series of articles that highlight characteristics you should look for from your golf ball.
Better ball strikers want a pure look and feel in their Irons.
The new TaylorMade M3 Irons might not be compact enough for the purist, but I challenge any of you to experience the impact on your ball striking, especially measured by how straight you become.
Cleveland have brought metalwood forgiveness and distance to the Cleveland Launcher CBX Irons. They’ve also brought short game precision.
How do you allow the golfer to hit an Iron with longer shafts and stronger lofts, with consistency, accuracy, and green-stopping trajectory?
Many of our golfers will benefit not just from the Twist Face Innovation in the TaylorMade M-series Drivers, but also from the slice fighting D-Type optics.
Twist Face Technology is in the M3 & M4 Drivers, so what does the M3 have that could be useful to you?
The TaylorMade M4 doesn’t start and end with the Twist Face Technology. It is packed with design and innovation that will drive you further.
Learn about TaylorMade’s Twist Face Technology through the eyes of a Tour Professional.
So what problem does straight distance in the TaylorMade M3 & M4 Drivers solve for you?
Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to the practice ground to try out some shot shaping. It’s a lot of fun.
The Rogue Fairway Wood is as big a leap as the we’ve seen in this category for a long, long time. How did that happen.
If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hocknell. Rogue is really fast. Faster than Epic. That’s unbelievable.
These are part of the most complete distance package we can offer our golfers.
Some key technologies and a range of options allows us to integrate the Rogue Hybrids into your set.
If you’re a better Fairway Wood player, generating good and fast ball speed, then you may need to reduce your spin rate.
We think there’s a number of innovations in the Callaway Rogue Fairways that will improve our golfers Fairway Wood performance.
Are you a regular golfer looking for more consistency in your ball striking on approach shots?
If you try the Launcher CBX Irons you’ll notice the distance and forgiveness in especially the mid and longer Irons.
We have the new Rogue Irons available for you to check out. How much of an improvement could we make to your ball striking?
We now have available a new golf ball that literally contains an industry first. Graphene in a golf ball. How does that work for you?
They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot performance. The Callaway Golf Rogue Drivers have arrived.
Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may well change your game. The new graphene-infused Chrome Soft.
Dr Hocknell takes you through just how different the new Callaway Golf Chrome Soft and Chrome Soft X golf balls are. These are worth trialing.
The Cleveland Launcher CBX Irons tackle a number of
areas of required improvement in your approach shots.
Callaway, the number 1 Iron brand in golf, have a full range of models to complement the Rogue family.
Watching a product release on Callaway Talks is always great fun. It’s the serious business of better golf delivered with some smiles and laughs. The Callaway Rogue metal woods are launched. Watch, and then come and chat with us about your game.
Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more for you from jailbreak technology. As excited as us? Come and see us.
Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue Drivers. They’ve also added a new head design. Watch the video and then come and see us.
Every inch of the club face was designed to add extra yards to the Callaway Rogue X irons. How do you leverage more speed, and yet maintain control?
For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and sound at impact. How was that delivered? A secret sauce.
Great value, great technology, great results for the regular golfer looking for a powerful combination of distance and forgiveness. Delivered without any compromise using nanotechnology.
Callaway takes you through the 6 reasons you should come and talk to us about the new Mack Daddy 4 Wedges, if you want a sharper short game.
Roger Cleveland takes you through the new design features in the Callaway Mack Daddy 4 Wedges.
Roger Cleveland explains how he designed 84 contact points into a Wedge. That’s way beyond the normal 16.
If you’re looking for a technology to change your short game, to increase your competitive edge, then these Callaway Mack Daddy 4 Wedges are more than just good looks.
This is a revolution in short game spin. How much more spin could you create on a shorter shot?
The new Callaway Mack Daddy 4 Wedges have 84 contacts. That’s a lot more than 16.
Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic performance and distance in an ultra-premium lightweight package.
To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highest level we’ve ever achieved. It had to provide the absolute best combination of ball speed, distance, forgiveness, accuracy, control and feel. And to go beyond that standard, we had to be extremely meticulous, creative and committed to carefully crafting each material.
Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look at the unique technologies found inside the GBB Epic drivers.
We’re offering a better golf game from a range of equipment that has created new levels of forgiveness.
Any technology that helps our golfers get off the tee more accurately, with more distance, more often, is a winner for us.
Another accolade for the #1 selling Driver in the US this year. Many of our golfers would have added their vote.
Give your short-game the best chance of success. Think about your shot requirements at the different lofts.
If you’re a good, better, or even top-class ball striker, there are different technology solutions from Callaway Golf which will offer you subtle but different and important benefits. Add a fitting, and you’ll enjoy the best feeling in golf.
Somebody, hitting it longer than ever, despite advancing years, felt that their best years could yet be ahead of them. Are yours?
Our excitement has been generated not by the technology, but rather by the initial results for golfers looking for straighter, longer, ball flight from the tee.
Tests show you get the most Spin per Rand from the AD333 Tour vs competitors
Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest impact on your shots from the fairway.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. TaylorMade Fairways are packed with speed and forgiveness innovation.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. Callaway have different solutions for different golfers.
Added speed with more control. Does the Callaway EPIC Star iron improve your approach?
Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters.
If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra yards on all your clubs, listen to Dr Hocknell.
The best ball strikers want control over ball flight along with great feel and feedback. The Callaway Apex MB irons add consistency in spin, especially out of light rough, with smart grooves.
Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaway have added consistency and some forgiveness to the Callaway X Forged irons.
TaylorMade P·790 Irons are forged, and medium to compact in appearance, packing so much performance driven by a radical design.
TaylorMade P·770 Irons are forged beauties that we think we bring material improvements in ball striking consistency to our solid, good, and even better ball strikers.
Four improvements we think you’ll notice in your ball-striking with the Cleveland Launcher CBX Irons.
If you want to drop more Putts, then a good roll is essential. Odyssey, and O-Works, are all about starting the ball rolling.
What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.
Some really clever technology in the Odyssey O-Works to improve your Putting performance.
Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 selling Fairway Wood in the US this year (as per Golf Datatech)
The new Cleveland Launch HB Driver is simple in its approach.
Longer and straighter. We think it is for 5 reasons.
In an age where hype seems to get ahead of substance or real performance, we think we have an exciting equipment release from Cleveland that will deliver simple, better golf.
The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s offer real technology advantages.
The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in having better distance control.
The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the consistency. Introducing the Titleist 718 AP1.
After robot testing it’s pretty clear the Cleveland CBX wedge will help you #GetCloser to the hole
For better ball strikers looking for control over shot shape and trajectory, these are refined, classic Irons.
The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.
The new TOUR360 features innovative design improvements to give golfers the comfort they expect from adidas' BOOST™ technology coupled with the traction and stability they need to perform at their best. An elevated design aesthetic also provides a premium, polished look.
We think that the Cleveland CBX Wedges have a design that will help 80%+ of our golfers hit scoring shots consistently closer.
Buy any specially marked Srixon golf balls and stand a chance to win a trip for you and a friend to Augusta National from 5 - 8 April 2018.
If you missed it, then you’ve missed the Tee shot of the century. Even the commentators were floored. Watch Dustin Johnson hit his play-off tee shot in the Northern Trust. Then look at 3 pictures that tell a huge story.
If we’re in an assessment with one of our golfers, and they describe their regular miss as “right of the fairway”,
then with the TaylorMade M family of Drivers we have so many options
It is very relevant that Srixon golf balls have a lot of winners. But take some time to select your golf ball for what you consider a win.
The TaylorMade M2 Driver has a sunken, geocoustic sole design.
We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use the most. We have the answers, you just need to get in touch!
With the TaylorMade M1 Driver, the ability to control ball flight breaks new ground.
If you’re a moderate swing speed golfer, you still want a golf ball to offer you performance everywhere, with no compromises.
The TaylorMade M family of Drivers will help us set you up to get the best performance out of your game.
We suspect that one of the measures of great value in a golf ball is the amount of greenside spin created for the price
With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The amazing adjustability in this Driver allowed him to hit over 70% of Fairways off the Tee. That adjustability matters to you too.
Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different planet? Three things you can all do to get closer to their performance.
The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question is how much performance will either add to your game? Who benefits? Where?
A great video that will leave you excited about how the Titleist 917 Drivers can change you game. And excited about playing golf in Wyoming. Spectacular.
There’s one piece of equipment directly involved in every single shot you make on the course – your golf ball. Longer off the tee. Learn how the new Srixon Z-Star and Z-Star XV will add more distance off the tee and more spin around the green. Start your journey to better.
Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material difference.
You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and quality. So I guess we shouldn’t have expected Callaway to stand still. There are three really important “firsts” in the new EPIC irons. Here is our take:
The Huntington Beach Putter range from Cleveland Golf are designed to create the Tour roll, feel and precision without the premium price.
Just a fraction of a degree incorrection in your aim means missed 10 foot Putts. Make it easier to align your Putter perfectly.
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Feel Balancing technology has a number of benefits, including centering the CoG in the face of the RTX-3 Wedges. That means closer wedge shots.
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Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with the turf. Poor contact has a big impact on distance performance. VT sole design changes that.
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Simple advice that helps you get the most out of your wedge on every shot you play.
Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer with a load of “firsts”; and the second a Player’s iron with Callaway performance technology in a compact head.
Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball and an Odyssey putter.
An independent analysis over several months has concluded that the Srixon Z565 Driver is the #1 Driver. We’re not surprised.
The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity even closer to the face. That also has the added plus of improving feel.
TaylorMade Golf Company announced today that four-time major champion and two-time PGA TOUR Player of the Year, Rory McIlroy, has chosen to sign a long-term agreement with TaylorMade after testing with nearly every major club manufacturer

Please join us in welcoming Rory to the #FaMily

TaylorMade Welcomes Rory McIlroy to the FaMily

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Rory McIlroy joins the TaylorMade Golf Family. Welcome to the team, Rory.
For good and better short-game players, the Cleveland RTX-3 Tour Raw Wedges will add scorecard performance to the greenside challenge.
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We love golf just as much as you do. What will you go through in order to be #FirstOnCourse?
Using technology to make it easier to hit better approach shots adds so much enjoyment to every round of golf. Come and see how much better your ball striking could be.
In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovation. You’ll notice an improvement in consistency and ball flight.
The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball striking ability who wants to improve consistency, add some distance, and make mid and longer irons easier to use.
The Callaway Apex irons combine a soft forging with the performance and playability most of our golfers are in search of.
A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lots of it all, but the Callaway Bertha OS irons are also great looking clubs.
The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interesting performance innovations.
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Would you like to learn how to pitch the ball just like European Tour player Jaco Van Zyl?

It can be as simple as changing you wedges. Schedule your short game assessment today.
We think that if you try out 10 – 15 mid length putts you’ll notice first the truer roll, and then the consistent line and speed.
The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strike their Putts off-center with a face that isn’t square.
If we told you that you would notice the difference immediately, would you want to test your roll
He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than EPIC year. Let’s take a look at the driver that’s contributed to it all.
Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your game?
Tri-fast core and a dual-spin cover bringing you performance from everywhere, with your choice of feel and flight.
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An in-depth look at the difference between the 2016 and 2017 M2 irons, where a lower CG, thinner top line, geocoustic technology, and face slots have been introduced for better sound and feel.
Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation of the difference between the two as you’ll experience it.
Here's what some of TaylorMade's Tour Pros have to say about their first time... Watch here.
When looking for extra yards manufacturers have worked with the physical constraints of your swing and the energy transferred at impact.
We think we’ve uncovered what the ‘M’ stands for in the Taylormade ‘M’ series metalwoods.
Congrats to TaylorMade Golf staff professional Sergio Garcia, who gained the lead with an opening round of 65 and never looked back. He played a bag filled with 2017 TaylorMade equipment, among them the new M2 driver.
Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win the tournament. He used a Srixon Z-STAR XV golf ball to get there.
If you’re the best golfer, or just a regular golfer getting it around with a social group, great big distance gains are useful, great fun and inspiring.
A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big Bertha (GBB) Epic.
In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon has taken the spin and flight performance of their new Z-STAR and Z-STAR XV golf balls to new heights.
A combination of unique clubhead-shaping and multi-material design has resulted in a driver that is super forgiving and super long.
The fresh, new geometry and reimagined multi-material construction not only means more forgiveness and distance, it has also given us more room to fit you for your ideal ball flight.
Big changes to the sole and face of the new TaylorMade M1 and M2 fairways have resulted in a larger hitting zone, more forgiveness and higher ball speeds.
Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Challenge this weekend, making it four wins from his last five starts! And he’s used Cleveland wedges to help him achieve this.
Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of the Year for 2016.
Have a look at the Driver that’s helped him achieve what he says has been the best year of his career, the Callaway Golf XR 16.
Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day of the World Golf Championships-HSBC Champions, shooting a 6-under par 66 to win the tournament by 7 shots.
Good and better ball strikers want control, but any improvements in purity of contact are welcome.
The Callaway Golf Big Bertha Fusion Fairway Wood uses a material in the crown that is so light that it changes the game. It changes your game.
The incredibly interesting Dr Hocknell gets Harry Arnatt very excited about the material difference the new Big Bertha Fusion makes for golfers.
We are in a golden age of multi-material design, especially with Callaway products. The benefits to the golfer are significant.
Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. That innovation translates into a material performance improvement.

Callaway Talks: The Steelhead XR Irons & Hybrids

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If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple of interesting CG points that especially mid and higher handicappers will be interested in.
The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to make ball striking easier. How have Callaway Golf combined the X-14 shape and concepts with modern innovation to improve performance further?
The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big improvements on the past.
Although they’re both really long off the tee while also offering plenty of spin and feel around the greens, there’s one thing that separates these two golf balls.
We all want added distance off the tee and more spin around the green. The new TaylorMade TP and TPX golf balls offer that, but they also take swing type and club-specific spin into consideration.
The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’t ought to check out the statistics and then prove the impact themselves.
Titleist’s new DT TruSoft golf ball is all about better feel and short game control without sacrificing distance on longer shots.
Getting the right results from the top of your bag will probably require the integration of the right hybrid / rescue design into your set. How do the two TaylorMade M Rescues work for you?
We’ve seen big results for many of our golfers already (Dustin Johnson has added his vote). These are Drivers that go a long way.
If you’re looking to add consistency and distance, then the new Srixon technology offers some unique innovation.
Callaway have had an impressive list of Tour victories, including Majors, in 2016. But they build Drivers for you. Which will make you a winner.
What an amazing last round of golf at Troon put on by the two Callaway staffers, Henrik Stenson & Phil Mickelson
In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in another dimension. I think we’ll christen it the
“Callaway Dimension”.
A very smart design allows feel and control with increased stability and forgiveness, which will improve shot dispersion and consistency.
The Titleist H2 Hybrid provides Hybrid ease of use with control that is much closer to an Iron. That ought to interest our better golfers.

Innovation Starts Here

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Improving your game means improving our own. One shot. One round. One weekend at a time.

Srixon. Dedicated to improving your game.
It used to be workability or forgiveness. Not anymore. In a more compact head shape with an adjustable CoG location, together with an adjustable face angle, lie and loft, the Srixon Z745, offers a club you can swing harder with confidence.
If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiven more often by your Driver, then you’ll like the way the technology works in the Srixon Z545 Driver. It’s 35% more forgiving.
The TaylorMade M2 will make a big difference to many of our golfers, especially those losing yardage. In fact, anyone who would benefit from more consistency and / or a higher tee shot flight ought to speak to us.
You can shave shots off your score by having a more effective putting game, and part of achieving this is using a Putter that compliments your strengths and weaknesses.

Which of these can impact your putting?
The Callaway MD3 Milled Wedges come with multiple bounce options but more importantly, in the higher lofts, more grind options.
There are so many bounce and grind options available to fit to your game. There’s so many different head designs and models. Let’s start to clear that up.
If you’re a good ball striker who would benefit from more consistency along with a little more distance, and you’re interested in owning a beautiful forged Iron,
A club head design that improves swing path and club head speed. That means more distance and more accuracy.
"Bottom line: The top... rated game improvement.. iron of the year."
- Golf Magazine
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We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illusion that helps your ball striking, especially on the shorter, greenside shots.
There is 9 years of technical leadership in the XXIO9 Irons and the result means better ball striking for all golfers.
When easier alignment is combined with better feel and more consistent roll you get the Cleveland TFi Putters.
If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the Putter confuses your brain. The Cleveland TFi 2135 Putter solves that problem.
Srixon burst onto the scene with the 2-piece AD333 and Soft Feel to dominate our 2-piece ball sales. The Srixon Z-STAR balls have chalked up no-compromise Tour wins all over the world, especially amongst the South Africans. And now there’s a new breakthrough golf ball: the Srixon UltiSoft.
Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Classic, but it was a ‘Sub Zero’ Driver. What on earth is a Sub Zero Driver and which of our golfers might gain the benefits?
The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features in this club design that we think will be a big winner for our golfers, especially those who suffer from inconsistency.
Improving your golf performance doesn’t start with equipment, it starts with your swing. That’s why we stock Titleist. So many options. So many solutions.
The Nike Precision Stripe Pique Women’s Golf Polo has a classic style with modern fabric that keeps you more ventilated and comfortable while ensuring full range of motion.
Its Tour preferred profile houses an Iron that’s not only longer and more forgiving, but offers the feel and workability better players will appreciate too.
Designed to make it easier to get the ball up and flying longer more consistently. Great for golfers who struggle to get the ball on their ideal trajectory more often than not.
Ergonomic seaming and sweat wicking fabric give you full range of motion and keep you cool on the course.
The Mizuno JPX 850 Irons have a Power Frame that allows ball speed to be increased across a much wider area of the face. It’s also the secret to feel and distance existing in the same place.
Hitting approach shots on a regular distance or at least across no more than a 10-yard range will make golf from the fairway much more rewarding. Can technology take you closer to your target?
The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins more around the green and goes further off the tee. How did they do that?
We think there’s lots to like about this new equipment range. Irons that have more face flex than a metalwood delivering feel and fast in the same place. A Driver with over 400 different fitting options. And Fairway Woods and Hybrids offering protected ball speed and launch above and below the sweet spot.
Mizuno have evolved their Fast Track technology over the last 10 years. The result is more precise adjustability without burdening the performance of the Mizuno JPX 850 Driver.
In the search for more distance, more often, we now get more and more interested in your launch angle and spin rate, especially as the hitting zones get bigger and bigger. There are 400 different configurations of the Mizuno JPX 850 Driver. That’s a lot of distance options.
The challenge for a Fairway Wood designer is not just making it easier to strike the ball solidly, creating faster ball speeds, it’s accommodating ball strikes higher and lower on the face. How did Mizuno accomplish that with the JPX 850 Fairway?
The Mizuno JPX 850 Forged Irons give you everything. Literally everything. I’m not sure what more a mid to lower handicap golfer needs.
For the regular golfer in search of a little more length, but especially consistency on approach shots, we think there’s a lot to like in the innovation behind the Mizuno JPX 850.
Launching the ball higher while managing spin rates for huge distance gains was the design goal for Nike’s new Vapor Fly Drivers, and boy, did they achieve it!
Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose some spin on tee shots without compromising performance anywhere else in the bag. Next time you get the chance, talk to us about the Callaway Chrome Soft or try one and judge for yourself.
If you’re generating lots of ball speed and need us to find an ultra-low spinning Driver, then the Titleist 915D4 might be for you.
Nike’s latest edition of their RZN golf ball is softer without compromising speed and distance, in fact distance has been increased too! How did they get this right?
For golfers who want added forgiveness without losing speed, distance and control.
A Shock Wave sole to allow an accordion-type effect at impact must surely increase ball speed. But if you’re playing with the sole, how do make sure the CoG is where it’s needed?
Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem like an advertising phrase, but it's what we all want.
The Mizuno JPX EZ Driver has adjustability but is a great match for those looking for more forgiveness on their tee shots.
The Mizuno JPX 850 Hybrids come with both Shock Wave sole and Waffle Crown technology, but more importantly, they allow the better player to integrate them into the top of their bag.
Improving distance and trajectory control while creating varying amounts of spin for different types of short game shots was the design goal for Titleist’s new Vokey SM6 Wedges, and they certainly succeeded!
We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on distance. They’re easy to integrate into your Iron set.
What makes this Iron a game-changer for golfers who struggle with inconsistency?
There’s a reason we recommend the TaylorMade M2 Fairway, and it’s more than just looks. Two technologies that make a difference to you.
The improvements in performance for you are so great that we might forget the reason TaylorMade invented the Rescue, which would be a pity because there’s no need to struggle with Iron play.
Loft doesn’t matter. Launch angle does. Roll out can be fatal. Carry and stop are important. Learn how the TaylorMade M2 Irons make a difference.
If you're a skilled ball striker, then this compact, muscle-cavity, forged Iron will give you control, precision and feel.
The 2016 Titleist DT TruSoft golf ball has a very low compression core and very soft ionomer cover. So how do they still deliver distance performance?
The 2016 Titleist NXT Tour & Tour S will provide greenside control with long club performance. Make your choice based on preference for feel and launch conditions.
The 2016 Titleist Velocity golf ball is made with materials and manufactured with a precision that allows distance to be engineered into a golf ball without losing the unique Titleist feel.
Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell tell you how Callaway have achieved that with the new XR OS Irons and Hybrids.
The new Chrome Soft is incredibly soft and amazingly adaptable to whichever shot you’re playing.
There’s a reason that good ball strikers who create a penetrating trajectory should look more closely at the benefits of the Titleist 716 CB irons.
The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing designer is obvious.So how do they make the new XR16 Driver face aerodynamic?
We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that needs speed. So how do you have forgiveness and fast?
Forged, beautifully designed and perfectly crafted to put you in control of the golf ball. Are you that good?
It’s always great when something this obvious, that’s been overlooked for so long, is revealed along with a solution to a real problem that golfers have: aim and alignment.
Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up perfectly in a Driver that launches off more and more of the face. The Callaway XR16 Driver targets club head speed and ball speed. Our target is you going further down the fairway more often.
Titleist design and manufacturing precision with quality materials for consistency and performance.
It doesn’t matter how powerful your swing is, or how skilled you are, every golfer benefits from a softer cover around the green. It means more stopping power, more control. A better short game.
The most advanced, solid feeling and forgiving Tour played irons Titleist have ever made. An innovative co-forged construction with high density tungsten low and on the perimeter increases moment of inertia for speed on off-centre hits.
Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf Wedge Analyzer allows us to fit you with the perfect Wedge set for your game.
There are different Nike Engage Wedge options to offer the right grind for any situation, so come in for a fitting and get the right technology and right specification for your game.
We think regular golfers looking for easier distance and technology should look at the Srixon Z355 range.
The Srixon Z355 Driver features unique technology that encourage a much better release of the club head through the impact zone.
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If you are looking for distance and forgiveness, then you'll be interested in what Dr Hocknell has to say.
No compromise on the looks and feel in the new Callaway Golf Apex CF 16 Irons.

Good and better ball strikers will continue to enjoy the feedback and responsiveness.
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Dr Alan Hocknell takes us through the features of the Callaway Golf Apex CF 16 Irons and how they work for you.
We think a Hybrid is an “opportunity” club(s) that almost all golfers should use to replace long and even mid Irons. They’re easier to use, deliver far more consistency, and create so many more opportunities for both recovery and attack. The Srixon Z355 Hybrid has reaffirmed the purpose of a Hybrid, ease of use, and strengthened those attributes.
Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a difficult club to use. The Srixon Z355 Fairway is an example of technology and design making it easier to play better golf.
Nike offers a range of Vapor Irons for progressive skill levels, offering enhanced ball speed, flight and and feel at contact. Which Vapor Iron is best for you?
The Titleist 915Fd Fairway offers you control over your trajectory and ball flight. Are club golfers ready for that ability?
When did Fairway Woods become so easy to use? If you haven’t upgraded your Fairway Woods in the last couple of years then there’s a world of enjoyment to discover.
The Nike Vapor Pro Irons provide ultimate workability and control and feels great, when you center it. This club is for the more skilled golfers out there.
From 80 yards in, it’s about your scoring shots and your scoring clubs. So it’s really worth making sure you’re playing with the biggest advantage.
We agree with Roger Cleveland when he describes the Callaway MD3 Milled wedge as a friendly wedge. It's designed to be consistent and easy to use.
You're a golfer who needs a forgiving hand getting the ball up in the air and generating power. Are Nike Vapor Pro Combo Irons for you?
Adapts to the motion of your foot providing a more natural feel with excellent grip too.
Everything Odyssey knows about putting has been put into the Big T.
No question, this face has game-changing performance. The Callaway Golf Great Big Bertha isn’t a blast from the past, it’s a rocket into your future.
Why buy such a different-looking Wedge?
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Watch Dr Alan Hocknell's introduction to the new Callaway Big Bertha Alpha 816 Double Black Diamond Driver
If you're a better tee shot player, then you want lower spin and more choice.
This will quite possibly change the golf ball category and start a revolution.
The Callaway Chrome Soft is the only golf ball to achive 5 stars in all categories in the Golf Digest's 2015 Hot List. Here's why.
More distance, more consistency in an Iron with a more compact appearance.
Preserving the player’s profile and performance characteristics.
For the right golfer, there will be benefits in consistency especially with these clubs. That will mean better approach shots with more greens hit, and more flags attacked.
Choose the right Srixon Z-STAR for your game.
Test the spin, test the feel yourself. See if we’ve got this right...